Vogue en Rashika

Hey there, fashionistas! This week, I launched my first-ever podcast episode for Vogue en Rashika, and I’m beyond excited to share the behind-the-scenes journey of creating and promoting this episode through social media. From brainstorming hashtags to crafting visuals that pop, this process taught me the power of blending creativity with strategy.

Check out my podcast here 👉🏻

Vogue en Rashika

From the start, I wanted my podcast and social media posts to feel like an extension of my personal brand: bold yet elegant, global yet relatable. Drawing on McHugh’s (2022) insights on the power of podcasting to build intimacy through sound, I aimed to craft a script that felt conversational and authentic, using humour and real-life examples like the #GRWM trend and Coperni’s spray-on dress moment to keep listeners engaged.

When designing my Instagram posts, I carefully considered Sutherland’s (2024) emphasis on audience needs and platform conventions in digital content creation. I chose warm, earthy tones and consistent fonts to reflect my “brown elegance” aesthetic, while interactive features like polls and carousels encouraged participation and community building.

Here’s the Instagram post I designed to promote my podcast and engage my audience in choosing upcoming topics. Take a look below!

Skills I Used

This task challenged me to wear many hats:

🎧 Podcast scriptwriter and host

🎨 Graphic designer (using Canva and my own photography)

🖋️ Copywriter for captions and blog content

📲 Social media strategist

I also learned to embed different media types into WordPress, ensuring a seamless reading experience that’s both interactive and visually consistent with my brand.

Strengths & Weaknesses

One of my biggest wins in this project was the cohesive visual identity I crafted across all my media. Each Instagram post felt like it was part of a bigger story—like chapters in a fashion diary—reaffirming my podcast’s vibe of community, creativity, and global style. My graphics brought this to life with elegant fonts, earthy tones, and a playful, sassy energy that’s so Vogue en Rashika.

But let’s be real—balancing the academic readings with that creative energy wasn’t always easy. Integrating Goffman’s (1959) theory of self-presentation and Bullingham & Vasconcelos’s (2013) study of online identities felt like threading a needle between scholarly analysis and my own brand of brown elegance. I had to find ways to keep it authentic and engaging without sounding like I was reciting from a textbook. It was a challenge—but it taught me that great storytelling can blend brains and beauty.

What I Learned

This process reinforced the idea that social media is more than a megaphone—it’s a stage for identity performance (Goffman, 1959). Every post, every caption, every podcast segment is a chance to curate how I want to be seen in the fashion world. Bullingham and Vasconcelos (2013) remind us that authenticity online is a performance, too—so I embraced the messiness of it all, leaning into my own personality and inviting my audience to join me on this journey.

Check out the Instagram post below where I ask my community what they’d love to hear in future episodes. Let me know your thoughts—I’d love to include your ideas in upcoming episodes!

Looking Forward

Looking ahead, I see myself bringing these skills to life in PR, digital marketing, and creative industries—where storytelling meets strategy in the most exciting ways. Whether it’s launching the next big podcast, managing social media with flair, or shaping unforgettable brand identities, I’m ready to craft content that’s not just scroll-stopping but also authentic to my voice. This experience taught me that blending personal passion with professional polish creates media that actually resonates. I can’t wait to take this vibe into future projects and keep building a community that feels as stylish, fun, and real as my brand. 💁🏽‍♀️✨

References

• Bullingham, L., & Vasconcelos, A. (2013). The presentation of self in the online world: Goffman and the study of online identities. Journal of Information Science.

• Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.

• McHugh, S. (2022). The power of podcasting: Telling stories through sound. Newsouth Publishing.

• Sutherland, T. (2024). Strategic Social Media Management.

Heyyyy, It’s Rashika, a fashion lover on a mission to make style exciting! From mixing bold prints to mastering the art of layering, I believe fashion is all about self-expression, fun, and breaking a few rules along the way. Whether you’re here for outfit inspo or styling tips, get ready to have a blast exploring fashion that’s as unique as you are. Let’s turn heads together!

Fashion: More Than Just Clothes, It’s an Art of Expression

Fashion has always been a part of me, even before I fully understood its impact. As a kid, I wasn’t just interested in clothes—I was fascinated by how clothes could tell stories, express emotions, and reflect personality. I remember spending hours flipping through magazines or watching TV shows, captivated by the outfits, the colours, the textures, and the way everything came together to create something truly unique.

It wasn’t just about following trends or wearing what was “in.” I was drawn to the idea of style as a form of self-expression. As a little girl, I would raid my mom’s closet, mixing and matching all of her clothes, and creating outfits that made me feel bold and confident. Even though they never quite looked the way they did in the magazines, I loved the process of experimenting and finding what made me feel good.

What really sparked my interest in fashion was the realization that it was more than just fabric—it was an art form. I’d watch movies and notice how characters’ outfits would set the tone for their personalities. A sleek suit would scream sophistication, while a flowing dress would evoke a sense of freedom. I became aware of how fashion could make someone feel so powerful or vulnerable, playful or serious, and I wanted to explore that further. I realised how it made me express emotions without it making me feel socially awkward.

Fashion’s impact goes beyond the runway. It’s on the streets, in the media, and in the lives of everyday people. With social media’s reach, fashion has become a tool for democratising style, where everyone can have a voice. Platforms like Instagram and TikTok give individuals the power to set trends and share their unique fashion sense with the world. It’s a space where creativity knows no limits, and anyone and everyone can be a style influencer.

Ultimately, fashion is a personal journey. It’s about expressing who you are, challenging the status quo, and embracing the beauty of individuality. So, the next time you put together an outfit, think of it as an opportunity to showcase your true self—and don’t be afraid to break a few fashion rules along the way.