Hey there, fashionistas! This week, I launched my first-ever podcast episode for Vogue en Rashika, and I’m beyond excited to share the behind-the-scenes journey of creating and promoting this episode through social media. From brainstorming hashtags to crafting visuals that pop, this process taught me the power of blending creativity with strategy.
Check out my podcast here 👉🏻
Vogue en Rashika
From the start, I wanted my podcast and social media posts to feel like an extension of my personal brand: bold yet elegant, global yet relatable. Drawing on McHugh’s (2022) insights on the power of podcasting to build intimacy through sound, I aimed to craft a script that felt conversational and authentic, using humour and real-life examples like the #GRWM trend and Coperni’s spray-on dress moment to keep listeners engaged.
When designing my Instagram posts, I carefully considered Sutherland’s (2024) emphasis on audience needs and platform conventions in digital content creation. I chose warm, earthy tones and consistent fonts to reflect my “brown elegance” aesthetic, while interactive features like polls and carousels encouraged participation and community building.
Here’s the Instagram post I designed to promote my podcast and engage my audience in choosing upcoming topics. Take a look below!
Skills I Used
This task challenged me to wear many hats:
🎧 Podcast scriptwriter and host
🎨 Graphic designer (using Canva and my own photography)
🖋️ Copywriter for captions and blog content
📲 Social media strategist
I also learned to embed different media types into WordPress, ensuring a seamless reading experience that’s both interactive and visually consistent with my brand.
Strengths & Weaknesses
One of my biggest wins in this project was the cohesive visual identity I crafted across all my media. Each Instagram post felt like it was part of a bigger story—like chapters in a fashion diary—reaffirming my podcast’s vibe of community, creativity, and global style. My graphics brought this to life with elegant fonts, earthy tones, and a playful, sassy energy that’s so Vogue en Rashika.
But let’s be real—balancing the academic readings with that creative energy wasn’t always easy. Integrating Goffman’s (1959) theory of self-presentation and Bullingham & Vasconcelos’s (2013) study of online identities felt like threading a needle between scholarly analysis and my own brand of brown elegance. I had to find ways to keep it authentic and engaging without sounding like I was reciting from a textbook. It was a challenge—but it taught me that great storytelling can blend brains and beauty.
What I Learned
This process reinforced the idea that social media is more than a megaphone—it’s a stage for identity performance (Goffman, 1959). Every post, every caption, every podcast segment is a chance to curate how I want to be seen in the fashion world. Bullingham and Vasconcelos (2013) remind us that authenticity online is a performance, too—so I embraced the messiness of it all, leaning into my own personality and inviting my audience to join me on this journey.
Check out the Instagram post below where I ask my community what they’d love to hear in future episodes. Let me know your thoughts—I’d love to include your ideas in upcoming episodes!
Looking Forward
Looking ahead, I see myself bringing these skills to life in PR, digital marketing, and creative industries—where storytelling meets strategy in the most exciting ways. Whether it’s launching the next big podcast, managing social media with flair, or shaping unforgettable brand identities, I’m ready to craft content that’s not just scroll-stopping but also authentic to my voice. This experience taught me that blending personal passion with professional polish creates media that actually resonates. I can’t wait to take this vibe into future projects and keep building a community that feels as stylish, fun, and real as my brand. 💁🏽♀️✨
References
• Bullingham, L., & Vasconcelos, A. (2013). The presentation of self in the online world: Goffman and the study of online identities. Journal of Information Science.
• Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.
• McHugh, S. (2022). The power of podcasting: Telling stories through sound. Newsouth Publishing.
• Sutherland, T. (2024). Strategic Social Media Management.
Vogue en Rashika 